Arnhem Coming Soon

In August 2007 I assisted graphic design studio Experimental Jetset with their design of the house style of fashion store Arnhem Coming Soon. Experimental Jetset had developed a font especially for the store. Together we made the shop’s signage and printed matter (e.g. price tags, bookmarks, postcards, invitations, tote bags, stickers, etc). Experimental Jetset also designed the website, but that one didn’t end up being built the way they wanted and therefore their collaboration ended. Please look at this link to their site (http://www NULL.experimentaljetset NULL.nl/archive/comingsoon) for more information and images of the printed matter.

In 2013 the shop approached Experimental Jetset again to help them develop a webshop and they decided that I would maintain the graphic identity. From there, I completely designed the webshop and the technical people (hired by Arnhem Coming Soon) built it. But due to financial and organisational unclarities (between ArtEZ and Arnhem Coming Soon) the launch of the webshop keeps being postponed.

The website of Arnhem Coming Soon was based on the grid (similar to that of the interior of the shop): black on white. For the webshop I reversed the colours; so it was white on black. Here you can see a preview of the design:

Karen Willey_ACS webshop 2013_Page_09

 

 

Karen Willey_ACS webshop 2013_Page_19